Search has changed more in the last 18 months than in the previous decade.
Search has changed more in the last 18 months than in the previous decade. When your customers ask Google, Perplexity, or Gemini a question related to your business, they are increasingly getting a direct answer — not a list of links. That answer comes from a small number of sources. If your business is not one of those sources, you are not in the conversation.
Cillian BC is an independent AI search consultant working with Irish businesses and marketing teams. The work covers SEO (traditional search, which still matters), Generative Engine Optimisation (GEO) (structuring content to be cited by AI systems), and Answer Engine Optimisation (AEO) (appearing when customers ask questions directly). These three disciplines have converged. Treating them separately is the most common mistake Irish marketing teams are making right now.
I help Irish businesses stay visible as search moves from links to AI answers — without the jargon, without the lock-in, and without pretending the technology is simpler than it is.
Traditional SEO — technical foundations, content strategy, on-page structure — remains the base layer of everything. The difference is that the standards AI systems use to evaluate trustworthiness and authority are stricter than what Google's algorithm tolerated five years ago. A technical SEO audit now needs to consider both traditional ranking and AI citability.
Generative Engine Optimisation (GEO) is the practice of structuring content so that AI-powered search engines — Google AI Overviews, Perplexity, Gemini — retrieve and cite it when generating answers. GEO is not a replacement for SEO. It requires its own approach: definition blocks, extractable paragraphs, semantic markup, and entity consistency across your digital presence. Complete guide to Generative Engine Optimisation for Irish businesses.
AI workflow design means building practical systems — using tools like Claude, GPT-4, and Gemini — that reduce the time your team spends on repeatable content tasks. Not replacing your team. Removing the friction that stops them doing the work that matters.
Business process automation connects the software tools your business already uses so that data flows between them automatically — without manual re-entry, copy-pasting, or a person acting as the trigger. Orders, invoices, follow-ups, and notifications handled by the system, not by you. Built with n8n, Make, or Zapier depending on what the problem requires. Handed over with documentation, or maintained ongoing — whichever suits how your business works.
Every engagement starts with a conversation, not a proposal. The first call is a diagnostic — I want to understand your situation before recommending anything. If the problem you have is not one I can help with, I will tell you plainly and point you in a better direction.
Engagements are scoped, not open-ended. There are no lock-in retainers, no black-box methodologies, and no work that happens offsite without your team understanding what was done and why. The goal is that your team understands the strategy well enough to continue it after my involvement ends.
Small and medium Irish businesses who need plain-English advice on whether — and how — AI search affects their visibility. If you are a 15-person company in Kerry wondering whether this is relevant to you, it probably is, and I can tell you within one conversation.
Marketing leaders at Irish SaaS and tech companies who need to show a clear AI search strategy to their board or their CEO — and who need it to be defensible, not just impressive-sounding.
Digital teams at Irish subsidiaries of European companies who are evaluating specialist AI/SEO consultants to complement an existing internal team. The work here is designed to operate alongside your team, not around them.
The first call is 30 minutes, free, and focused on your situation. If I'm not the right person, I'll tell you that and point you somewhere useful. No proposal until we've established there's something worth proposing.